Grand Seiko and the Poetry of Over-Precision
The first thing I remember is the way the seconds hand stopped without drama. It was a Grand Seiko SBGW231, lying dial-up on a tray lined with grey…
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Richard Mille: The Watch Brand That Turned Scarcity Into Engineering Strategy
Richard Mille: The Watch Brand That Turned Scarcity Into Engineering Strategy The most important thing about Richard Mille is not that its watches are expensive. It is that…
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Grand Seiko and the Case for Quiet Finishing
The first thing I remember is not the dial, but the edge of the case catching the window light as I turned the watch slightly between my fingers….
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Vacheron Constantin Overseas 4500V: The Integrated-Bracelet Watch That Earned Its Place Late
Vacheron Constantin Overseas 4500V: The Integrated-Bracelet Watch That Earned Its Place Late The Vacheron Constantin Overseas 4500V is not the watch collectors bought because it was first. It…
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Tudor Watches: How Rolex’s Younger Sibling Became Its Strategic Counterweight
Tudor Watches: How Rolex’s Younger Sibling Became Its Strategic Counterweight The most important thing to understand about Tudor is that it was never designed to be independent in…
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A. Lange & Söhne Lange 1: The Asymmetric Watch That Made Modern Glashütte Credible
A. Lange & Söhne Lange 1: The Asymmetric Watch That Made Modern Glashütte Credible The Lange 1 did not become important because it was strange. It became important…
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Zenith: The Manufacture That Keeps Winning the Movement Argument and Losing the Brand Argument
Zenith: The Manufacture That Keeps Winning the Movement Argument and Losing the Brand Argument Zenith has one of the strongest technical résumés in Swiss watchmaking and one of…
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Breguet Watches: The Most Important Name in Horology Still Has to Prove Its Modern Case
Breguet Watches: The Most Important Name in Horology Still Has to Prove Its Modern Case Breguet has a problem most watch brands would kill for: its history is…
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Cartier’s Secret: A Watch That Refuses to Be a Watch
The first thing I remember is not the diamonds, though there were enough of them to throw a small weather system across the table. It was the hinge….
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IWC Schaffhausen: The Strategic Discipline Behind Swiss Watchmaking’s Most Industrial Luxury Brand
IWC Schaffhausen: The Strategic Discipline Behind Swiss Watchmaking’s Most Industrial Luxury Brand IWC Schaffhausen is most convincing when it resists romance. The brand’s strongest watches have rarely depended…
