Piaget Watches: The Ultra-Thin Gold Strategy Collectors Still Undervalue Piaget is easiest to misunderstand when it is doing exactly what made it important. The bracelets are too polished,…
Chopard: The Serious Manufacture Hiding Behind a Jewellery Name Chopard is one of the few watch companies that can produce a Geneva Seal micro-rotor calibre, sell a diamond-set…
F.P. Journe: The Independent Watchmaker That Made Chronometry Scarce F.P. Journe is now discussed as a market phenomenon, but that framing is too convenient. The more useful way…
The first thing I remember is the way the seconds hand stopped without drama. It was a Grand Seiko SBGW231, lying dial-up on a tray lined with grey…
Richard Mille: The Watch Brand That Turned Scarcity Into Engineering Strategy The most important thing about Richard Mille is not that its watches are expensive. It is that…
The first thing I remember is not the dial, but the edge of the case catching the window light as I turned the watch slightly between my fingers….
Vacheron Constantin Overseas 4500V: The Integrated-Bracelet Watch That Earned Its Place Late The Vacheron Constantin Overseas 4500V is not the watch collectors bought because it was first. It…
Tudor Watches: How Rolex’s Younger Sibling Became Its Strategic Counterweight The most important thing to understand about Tudor is that it was never designed to be independent in…
A. Lange & Söhne Lange 1: The Asymmetric Watch That Made Modern Glashütte Credible The Lange 1 did not become important because it was strange. It became important…
Zenith: The Manufacture That Keeps Winning the Movement Argument and Losing the Brand Argument Zenith has one of the strongest technical résumés in Swiss watchmaking and one of…